A Google+ Tempest In A Teacup

There has been a great quantity of vitriol corroding the social web over the last few days, a reaction to Google's decision to optionally integrate Google+ features into their search. The complaint, as I understand it, is that some searches bring up Google+ results before they bring up results the complainants feel are more relevant. Here's the thing. Google certainly has an agenda here. But it's not a destructive agenda, it's merely Google-centric. Twitter made a Twitter-centric decision when they reduced their search profile last year, and Facebook has made Facebook-centric decisions almost exclusively since its creation. Google is a datavore. All it wants to do is collect data, organize it, and then deliver it to people, peppered with ads and the occasional sales commission. Viewed from this perspective, the new social search is simple — innocuous. The biggest crime Google has committed is giving it such a cumbrous name.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/vK-A_TtaGtU/

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